The Celebrity Coin Curse

This Week in the Market

This week is being shaped by several key macro developments: anticipation of the Federal Reserve’s rate cut on Wednesday, September 10, a closely watched labor report, signs of consumer weakness, and surprisingly strong demand for AI technologies.

The growing expectation of a mid-week rate reduction is injecting hope for economic relief, though weak retail and sentiment data hint at persistent consumer fragility. At the same time, surging AI interest is creating optimism across the markets, leaving conditions both cautious in traditional sectors and bullish in innovation-driven areas.

Trade Idea: Shorting YZY Money

YZY Money, Kanye West’s celebrity token, has entered with heavy hype but follows a familiar pattern we have seen with other celebrity-backed coins. 

 

These tokens typically enjoy an initial surge from fan enthusiasm before rapidly losing steam as liquidity dries up and speculative interest fades. 

 

In our view, YZY Money shows the same hallmarks, making it an appealing short opportunity given the lack of fundamentals and the historical track record of celebrity coins collapsing once the hype cycle passes.


YZY Money – Perpetual Futures

Our approach is simply entering a short perpetual futures position on YZY Money, while using a trailing stop-loss to avoid random spike liquidations.

 

This can be accomplished using a futures exchange - we use BloFin

 

Leverage is offered on these contracts but we don't prefer it.

 

We don't have a planned exit price in this case. We expect the coin to trend towards zero indefinitely. 

Disclaimer: We own YZY/USDT perpetual future contract(s) as of writing this. The content in this newsletter is for informational and educational purposes only and should not be considered financial, investment, or legal advice. A4K Capital and its affiliates are not responsible for any financial losses or decisions made based on the information provided.


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